Relates to:
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About http://www.cameronolthuis.com/2007/03/up-and-to-the-right/:
Update: Last.fm's chart looks good... Last year I wrote a couple of posts on how getting on TechCrunch isnGÇÖt a viable marketing plan. While a TechCrunch write up can certainly ......
Description:
Cameron Olthuis marketing + (social media + search) = … Up and to the Right March 22nd, 2007 4 Comments Update: Last.fm’s chart looks good… Last year I wrote a couple of posts on how getting on TechCrunch isnGÇÖt a viable marketing plan. While a TechCrunch write up can certainly be a great kick-start to your marketing campaign, by no means is that traffic spike alone going to make your company a success. A good comparison would be getting on the homepage of Digg. They will both result in a huge spike in traffic, attention from key people, a few sign ups, and a bunch of links from other bloggers but the problem is that after a few days you’re back where you started. Ok, so maybe you have a little more traction but it wonGÇÖt be enough so you need to keep moving forward. Unless you have a solid PR strategy and this will be an ongoing campaign you need to have a more well rounded marketing strategy, one that results in a graph that is up and to the right...