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About http://www.pr-squared.com/2006/08/social_media_optimization_sear.html:
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PR Squared « Could Industry Analysts Survive Total Transparency? | Main | Your Reputation: Create a Permalink » Social Media Optimization: Search Will Lead to Sociability Rohit Bhargava of Ogilvy recently posted on 5 Rules of Social Media Optimization and his effort was further riffed on by folks like Jeremiah Owyang and Lee Odden .-á-á With nearly 2 weeks now passed (sorry, Rohit!), I would not try to add further value in the form of additional rules to consider for Social Media Optimization.-á I'd be out of my depth compared to Rohit, Jeremiah and Lee, anyway.-á But, I was struck by how simple many of these rules sounded --- not simple as in, Anyone could think of that! but simple in terms of deployment .-á It shouldn't be all that hard to increase linkability, make tagging and bookmarking easy, encourage the mashup, etc., yet, as I was explaining these concepts to a colleague, she sighed and reminded me that many of our clients have (her words), lame-ass we...