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Search Engine Optimization News, Tips and Information Monday, March 05, 2007 The Rising Power of Social Media Optimization Social Media Optimization (SMO) is perhaps the best kept secret these days in the field of search engine optimization. But what is it, and how can you harness its power? Loosely defined, social media optimization is a form of search engine optimization which targets the increasingly popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linkage. This type of SEO strategy can best be described in more traditional terms as an aggressive viral marketing campaign, in which user driven content forms the word of mouth necessary to create a buzz in the online community regarding a particular web site. Huh? Let us address some key terms one at a time. Social media can be defined, for our online purposes, as any web site in which the content of that site is primarily user driven. In other words, the site owners don't create...