Relates to:
...
About http://www.searchmarketingstandard.com/blog/2007/04/smo-social-media-optimization.html:
...
Description:
SMO: Social Media Optimization Posted by Kent Lewis on April 12, 2007 Social Media Optimization (SMO) has long been a hot topic at Anvil, and I was very interested to see what the panel had to say. Rand Fishkin with SEOmoz kicked off the session in his trademark animated and informative style. He provided a helpful overview and foundation for the following presenters. Rand started by provide an overview of the benefits of SMO: visibility, branding, link love, community engagement and influencing traditional media. He also addressed the perception that SMO is often seen as spam, yet SEO itself is responsible for driving significant traffic to the social media Web sites. His tips included respecting the community, building and maintaining a consistent and robust profile (or brand) and engage in the community by commenting, contributing and sharing regularly. RandGÇÖs favorite social media sites include: Magnolia, Ning, 43 Things, Newsvine, wikiHow, Frappr, Yahoo 360, Stumbl...