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Digital Web Magazine - Search Engine Optimization and Non-HTML Sites...
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The web professional's online magazine of choice. Search Engine Optimization and Non-HTML Sites Got something to say? Share your comments on this topic with other web professionals In: Columns > The $ & Sense of IT By Alan K'necht Published on June 16, 2004 “If you build it, they will come” might be the line from Field of Dreams but the same theory doesn’t apply to Web sites. What’s the good of building a great-looking Web site that no one knows about, or can find? Unfortunately, that is the reality of building Web sites entirely in Flash. It’s not just Web sites that are built entirely in Flash that have a problem. Many Web sites contain an enormous amount of content that can only be seen with the human eye. Think about all the PDF, sound and other rich media files out there. Can this content be indexed by search engines? The answer is yes and no. Why should you care about search engines? Since the launch of Yahoo (merely a directory of...