Social Media Optimization (SMO) is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.
Origins
Rohit Bhargava was credited with inventing the term SMO. His original five rules are
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
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Increase your linkability
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Make tagging and bookmarking easy
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Reward inbound links
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Help your content travel
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Encourage the mashup
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