Search Engine Optimization, or SEO, falls into two distinct separate processes. The first type of optimization is site based optimization and incorporates various steps that prepare your website to be found in the search results of any given search engine. These website optimization processes will help search engines understand what your site is about, in addition to assisting search engines to understand which search terms are relevant to your product or service.

Submitting your site for inclusion within the search engines is time consuming and, frankly, a waste of your time.

Site-based optimization is the most important aspect of your overall website seo strategy. If your content and code do not properly help search engines to understand your company products and services, a given search engine will not be able to identify your site as relevant to a searcher's needs. Further, an improperly designed website, will cost more money in lost business, and redesign costs, than one that is properly developed and designed from its conception.

The second type of SEO is off-site search engine marketing. The Internet is called the World Wide Web (www) because of the nature of how sites link to one another. Web refers to sites linking to yours; World Wide means that sites throughout the world inter-link, creating and registering www.youraddress.com as a real live place to go and do business.

Your company site needs to become a part of the web, and this can only occur when other websites begin linking to you.

As a full service search engine optimization company, SEO King® considers Off-site SEO to be a part of Search Engine Marketing, or SEM. Off-site Internet Marketing involves building your company website into the web network via sites linking back to you. Search Engines follow the network of links and index, or re-index, website pages within their databases as they find them. Links to your website are how your company website will continue to be found and indexed, and plays an important role in how your company site is ranked within the search Engines' natural rankings.

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Search Engine Optimization