Research is the foundation of any sustainable strategy. Trinity provides resources to assist eCommerce executives in gathering the market intelligence they need to develop a competitive advantage.
Our eCommerce research can help your business gain insights into your competitors' tactics. Typical areas we analyze include:
- Promotions and Pricing
- Assortment & Merchandising
- Site Functionality
- Search Marketing Stratgies (Natural and Paid)
- eMail Marketing Tactics
- Scenario Path Design
Trinity can also help in developing the business case for your next major eCommerce project. Our team will conduct the research, outline the consumer and technology processes, craft the ROI model, and assist in writing your solution deck.
Some examples of recent research projects:
Online touchpoint analysis
- Map total consumer interactions during shopping process
In-store kiosk & In-store pickup feasibility research
- How could the solution be deployed and what are the perfromance metrics?
Best practices in online customer service
- What are the new approaches to serving the needs of customers within the eCommerce marketplace?