What is search engine optimization? The name search engine optimization (SEO) itself says that optimizing the website on search engine…..none other than that.
Let you have a website, every website must be on some category or domain (i.e for some particular purpose ) so your website is providing service on that purpose, when the user want to know the good website on that purpose which provide the service to him, then he will simply go to the search engine and types the related word, then you will be founded number of listings on the result page with various links to various websites, the listings resulted can be termed as ranking, according to their rank and their services, he user can use the website. Why search engine? means that almost 80% plus of the people in the world are using internet these days and they trust that any thing will be searched on the net, so according their trust it is cleared that the Search Engine Optimization is a must for every website as the competition among the websites play a vital role.
So dear viewer, what makes the website ranked well and ranked bad, that will depend on the design of the website, the various possible friendly keywords that is provided in our website and user friendly interfaces that we provide in our website, the good content the website contain and the last thing, very very important thing is optimizing the website on the web for the search engine.
So what is this optimization? Is it a procedure …yes definitely it's a procedure or an algorithm or a methodology for making your website well worth and popular. This procedure carries various formatted steps:
Site analysis – which helps in understanding the business process, structure and navigation procedure of the website and also present status of website on the various search engines.
Competitor analysis- this step outputs the competition of out website and which keywords are strategies are playing vital role.
Target keyword optimization – based on the previous step output, keywords list is prepared.
Optimizing website and content - concentrates on the preparing the meta tags based on previously prepared titles, keywords and description and concentrates on editing the content based on desired business themes of the website.
Directory submission/Search engine submission – this step is fully dedicated on submitting the website to the various directories on the web which is again referred by the search engines. We have to submit the website details in the particular category in the directory to which our website belongs. we submit the website to 1000+ directories. And also we will submit the website to various important search engines also.
Link building – in this stage research for the relevant sites related our sites are done and establish a link on that website through some communication with their site. We will follow the link building rules strictly. (we wont exchange links with spam sites, non crawled sites and link form sites etc)
Website rank reports – after the completion of above all the processes, then rest is results for the results website owner has to wait for 3months to 6months depending on the competition of the website.