Pay-for-Placement/Pay-Per-Click: Pay for placement/click management services deliver performance based results for your search engine advertising budget. Our expertise in keyword research and selection, creative copy writing, bid-auction management and optimization, geo-targeting and other advanced features from pay for placement services will produce a positive return for your campaigns. Using pay for placement services like Yahoo and Google AdWords is the only way to secure top rankings for specific keywords. Through optimizing and management of your pay for placement campaign we ensure your ads are fine tuned to produce results.

 

We begin your pay for placement campaigns with detailed keyword research and analysis in order to understand the keyword market and begin developing an understanding of how the target audiences are searching in your industry.

 

•     Short-term vs. Long-term goals

•     Specific high-cost phrases vs. Obscure low-cost phrases

•     Broad matching vs. Specific phrases

•     Geo-targeting vs. Global reach

•     Brand awareness vs. direct response

•     Direct Sales vs. Lead Generation

•     Keyword Selection and Ad Creative

 

Pay for placement considers the following: We will use the desired pay for placement strategy and the keyword research to make the initial selection of keywords to be managed and optimized in the pay for placement engines.

 

Bid/Budget Management and Optimization: We run your campaign efficiently through our professional bid management tools. We promote and manage thousands of keywords efficiently. We will adjust biddings automatically based on pre-determined business logic. Our experts will update bids to cost effective levels, while retaining your bid positions.

 

Creative Management and Optimization:  Even with good results, we dedicate time to the ongoing pay for placement campaign management and to optimizing the campaigns performance. Depending on the total budget, number of included keywords, the number of pay for placement engines, and the competitiveness of the business segment, we can work on your campaign on a daily, weekly, or monthly basis.

ROI Reporting : With our Analytics and ROI Reporting in place, we optimize your pay for placement campaigns with real-time referral data from Yahoo and Google by tracking traffic to your website and how it converts into a measurable action. This data is the key for understanding which keyword terms are worth investing in. As campaign tacticians, it gives us the knowledge to move quickly and ensure your campaign is delivering the highest value by excluding keywords that aren't performing and expanding keywords that are.