Link Popularity ProgramBuilding Link Popularity is one of the most important and critical aspects of any effective Search Engine Optimization campaign. The 'off-page' factors such as link popularity, PageRank and Anchor Text in incoming links play a major role in your site's ranking in the search engine results pages (SERP).
In Brief: Keyword optimization of your Web site is no longer enough to climb the search engine lists. Your goal today should be to create an inbound link program on your Web site with links from other Web sites from around the world that have content related to your industry and are AUTHORITATIVE (one which Google and other search engines rank as important).
A NOTE ABOUT LINK EXCHANGE PROGRAMS: Often promoted by hosting companies and web designers with little or no experience in search engine marketing, reciprocal link programs often deteriorate the value of your website and can result in your site being banned by the search engines or minimally negatively impact your search engine results.
What is a "Link Exchange Service? Referred to as 'Page Rank', 'Web Rank', 'Link Popularity', 'Reciprocal Links', 'Link Backs', 'Link Sharing' or 'Link Exchanges'; it all means the same thing - the number of Web sites that link to your site.
These services and programs are overused and often done incorrectly. Many SEO companies who have no or little experience in search engine marketing are using automated software to capture emails addresses off of tens of thousands of websites, often times with content not relevant to your website and many times with Page Ranks lower than yours. They will use these captured emails to solicit a reciprocal link from other website owners. They are using your domain email address. The results can be devastating to your search engine marketing program AND have your site turned off by your hosting company for sending out unsolicited email. In some cases, you can get banned by the search engines for spamming.
An inbound link program will allow your website or your shopping cart pages to move higher on the search engines. It is the ONLY ETHICAL way in which to build quality links.
Inbound Link popularity benefits:
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Improve your search engine ranking
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You'll get highly targeted visitors to your web site
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Improve your web site visibility in the search engines
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You'll get more customers and more sales
Standard Linking Service:
We develop links to your site from good quality, AUTHORITATIVE sites. Link popularity is not just for search engines but it is also another way of promoting your site and getting targeted traffic.
- Minimum PR5+ of the Linking Page
- Industry Relevance
- Page Relevance
- Keyword anchor text of your choice
Contact Us for a free evaluation of your Web site.
Why an inbound link program is so important! Marketing your Web site successfully is no longer dependent on how well you optimize the keywords!
The marketing strategy for your informational and online store must include an inbound link program to attain higher page ranking. A higher 'page rank' will move your Web pages up the search engine lists or prevent you competitors from moving up the lists ahead of you.
An inbound link program adds value to your Web site. Almost all-major search engines rank your Web pages based on the number and the quality of links that point to your Web site (link popularity). Google uses link popularity as an important factor in ranking sites. MSN and others also use link popularity in their formulas. An inbound link service will help you maintain high quality links to your Web site. An inbound link service is essential to the success of your business. Alliance Internet Services helps you to achieve that goal by providing an ethical service that will increase your website traffic by enhancing your exposure on quality, AUTHORITATIVE sites and by returning the search results on the major search engines that you need to grow your business.
Linking Optimization Strategies: We research and identify the most relevant high Page Rank (PR) sites for placement of a quality, relevant link from an AUTHORITATIVE site (one which Google and other search engines rank as important). We do not provide unethical link building practices and will not send out bulk emails inviting a link exchange with your site. Google wants to see the development of links slowly, which it considers organic link growth. Building pages of link exchanges can hurt your site ranking and even get your site banned from Google. We build the links in a slow, methodical fashion, avoiding link spamming and only using authoritative sites. We will analyze existing internal and external linking structures, as well as review any current linking services or programs. Our analysis includes RSS Data Feeds, ISEDN (Independent Search Engine and Directory Network), blogs, relevant-site linking opportunities, and site-wide link architecture practices.
BLOG LINKING SERVICE:
We are now offering a new service to our clients to improve their search engine rankings.
Links to a website are responsible for around 50% to 60% of the ranking of that website.
The approaches to achieve and maintain high rankings keep changing as the search engines change their ranking criteria. For example, it used to be that, if you had a link between your website and another website and that other website linked back to you (called a reciprocal link), the search engines would value that link and give you excellent rankings. These days, reciprocal links are just about dead as far as ranking is concerned.
The ideal link is from inside the main text of the website that is linking to your website and talks about the content of your website. And that is exactly what a “blog posting” does. Because this type of link is not in a separate section of a website page or on a link page, it looks totally natural to the search engines. This means that it is almost impossible for a search engine to filter out this type of a link.
(A blog is a user generated website where entries are made in journal style and displayed in a reverse chronological order. The term "blog" is derived from "Web log." A “blog posting” is a text comment in a blog about a particular subject.)
Blog posts are superior to standard links from a website because:
Search engines assign the highest value to links that come from within the main text of a website, because these are the type of links that tend to genuinely show that the linked-from website thinks that the linked-to website is valuable.
It is very difficult to obtain large quantities of links from within the main text of a wide variety of websites. Website owners don’t mind the minimal effort needed to add your link to a link page, but adding a link from within the text of their website is a lot more work and will probably hurt the readability of their website. Therefore, it is not going to happen very often. What you need is a scalable solution that enables you to easily acquire highly valuable links to improve and maintain search engine rankings for your keywords.
A link from a link page or link section of a web page is not coming from within the text of the website, it is just one in a long list of links. Blog posts are not grouped together. Since blog posts are all text and each blog post is its own whole page, blog posts are given the same ranking value as a link from within the main text of a website, which means excellent rankings.
Each blog post has a title. The title may or may not include the keyword that is being promoted, but it will normally be related to the keyword. For example, the keyword might be “valentine flowers” and the title is “online flowers”. Since each blog post is on its own page, the title of the blog post is seen by the search engines as the page title (called the title tag). The major search engines all give a lot of ranking value to title tags. Normally, the title tag of a link page has nothing to do with the any particular keyword that you are trying to get highly ranked. Therefore, blog posts normally have much better title tags than links on a link page and normally achieve higher rankings. They are simply more powerful for rankings.
The ideal link comes from keyword-relevant text within the main body of the website. Our blog postings are keyword-relevant because each blog posting is written so that the keyword is included in a natural manner. In addition, each blog posting is its own whole page, so blog postings are ideal links.
Blog posts are superior to links from directories because:
A link from a directory is not coming from within the text of the website, it is just one in a long list of links (like a link page). In addition, the search engines know that many directories sell their links, so the search engines know that most of these types of links are not really the same quality as the links from within the main text of a website and therefore tend to give the directory links lower ranking value. Since blog posts are all text and each blog post is its own whole page, blog posts are given the same ranking value as a link from within the main text of a website, which means excellent rankings.
In addition, most directories only link to the home page of a website, which means that it is more difficult to achieve rankings on any other pages. Our blog posts can easily link to any page within a website, so you can achieve high rankings on any keyword and any page that you select.
We track directories and know that there are only about 50 directories that are worth linking from. Since you will probably need more than 50 links over a period of time for all of the keywords in your website, this means that you have a major scalability problem when getting links from directories.
Conclusion
So, the fact is that blog posts are more effective in most cases in comparison to the links that you can get from websites and directories. And, using our new system, there is an unlimited number of blog posting links that are available to improve your rankings.
Link Popularity Program